VISION

Netball is more than a game – we lead social change, strengthen and build capacity in communities and empower women and girls

MISSION

We champion the interests of netball both in Australia and on the world stage.

STRATEGIC ASPIRATIONS

Deliver netball programs and services that support social change by providing:

• The opportunity for all Australians to participate in the game in a way that brings them good health, recognition, achievement, enjoyment and a sense of belonging
• Innovative and sustainable programs to facilitate the empowerment of women and girls
• Positive environments for inclusive participation
• Ambassadors that inspire Australians
• Major events that showcase and best netball in the world
• Pathways for athletes, umpires, coaches, administrators and technical officials
• A culture that preserves our heritage and celebrates women.

VALUES

STRATEGIC PRIORITIES 2011-2014

These priorities have been agreed by the sport nationally to ensure that resources are allocated to where the sport will achieve the most significant outcomes – the focus is on strategies that ‘change our world’.

• Refine the value proposition of netball’s membership model.
• Develop a dedicated on-line netball community.
• Modernise the concept and practices around volunteers.
• Embed netball into every school.
• Future proof netball’s national facility blueprint.
• Extend the reach of netball into diverse population settings.

STRATEGIC PILLARS

The Strategic Pillars provide the framework around which the organisational strategies are documented.

1.       Vibrant Community Sport

2.       Netball is an Australian Success Story

3.       World Number 1

4.       Intelligent Evolution

1.              VIBRANT COMMUNITY SPORT

Growing and Sustaining Participation

• Netball is an inclusive sport.
• San Remo NetSetGO! Is the single authorized national introductory program for netball.
• Netball has a strong presence in schools.
• A modern membership and participation model.
• A facilities blueprint that meet the demands of netball.

Sport for Development

• Partnerships with key government and external agencies to build the capacity of international netball countries.

Workforce Development

• A capable and well supported workforce.
• At all levels of the sport we attract, develop and retain the best coaches, umpires and volunteers.
• A pool of world class high performance umpires work in the Australian system.

2.              NETBALL IS AN AUSTRALIAN SUCCESS STORY

Commercial Growth

• An expanding number of corporate partnerships that strengthen the netball brand.
• A strong product portfolio that delivers commercial outcomes – ANZ Championship, NetFest, NetSetGo!
• A profitable licensing program.
• A National Sponsorship framework.

Iconic Events

• 2015 World Netball Championship and the Constellation Cup have iconic event status.

Brand

• One Brand for Netball.
• A strong brand identity that engages fans, sponsors and players.
• Ambassadors that inspire Australians.

History and Culture

• Treasure Netball’s icons.
• Preserve and protect Netball’s heritage.
• Celebrate champions.

Media, PR and Communications

• Strong media relationships.
• Strategic expansion of media coverage.
• Digital media expands our reach.

3.              WORLD NUMBER ONE

National Program

• One National High Performance plan.
• Individual Athlete Case Management - service provision is integrated and meets national benchmarks.
• A world class system that prepares athletes to win milestone events.

High Performance Coaching

• A pool of world class high performance coaches working in the Australian system.

Athlete Identification and Development

• The next generation of athletes are identified and developed.
   

4.              INTELLIGENT EVOLUTION

Working in a Federated Structure

• Leadership that fosters a unified, collaborative and aligned sport.
• One plan for netball.

The Business of Netball

• Contemporary governance policies and procedures.
• Research to underpin evidence based decision making.
• Technology systems further our business and build the capacity of our people.
• Strong relationships with government, corporate and community leaders.
• Financial efficiencies and growth.
• A sustainable positive culture to risk.

Successful International Sport

• Australia’s influence builds a strong and well governed international sport
• A vibrant and engaged Asian Region
   

Social Responsibility

• Netball impacts on the social, political, economic, education and health status of women and girls.
• Netball provides views oncontemporary social issues.
• Vibrant relationships with community partners.
• Sustainable environmental practices.

ACHIEVEMENTS

World Number One

• The Australian Netball Diamonds won the 2011 World Netball Championship in Singapore and have now won 10 out of 13 World Netball Championship titles.
• The Australian Netball Diamonds retain the world number one ranking.
• The Diamonds won the inaugural Constellation Cup in 2010.
• Australia21/U team won the 2009 World Youth Netball Championship.

Netball is an Australian Success Story

• At the 2010 Commonwealth Games netball topped television ratings for team sports with an estimated Australian audience of 3million.
• The 2010 Holden Netball Test Series achieved a stadium capacity of 90%.
• The ANZ Championship grand final sold in a record 12 minutes in2010.
• Over 7 million people watched the ANZ Championship broadcasts in 2011.
• The Australian Netball Diamonds have over 10,000 facebook followers.
• There was significant increase in consumption of netball through digital media platforms.

Vibrant Community Sport

• San Remo NetSetGO! achieved 12% growth in 2010.
• 32% of international umpires are Australian, the most of any country.
• 25,000 people have completed the on-line umpiring exam.

Intelligent Evolution

• Australia wins the rights to host the 2015 World Netball Championships.
• The sport establishes one plan for netball and identifies strategic priorities for 2011-2014.
• Netball partners with the Australian Federal Government in a $2.95 million project to develop netball in the Pacific.
• The netball economy has doubled in the last four years.